Pandora reveals plans to open hundreds of new stores

Danish jewellery manufacturer will also expand production capacity of its factories in Thailand

Lucie Rychla

Danish jewellery maker and retailer Pandora has announced plans to open between 200 and 300 stores a year between 2016 and 2018.

Most of the new shops (60 percent) will spring up in Europe and the rest will be equally divided between the Americas and the Asia-Pacific region.

Last year, the company’s sales increased by 40 percent as Pandora generated an estimated 16.7 billion kroner in revenue.

Over the next three years, Pandora will continue investing into the expansion of its factories in Thailand to double their current production capacity.

In 2015, the company opened 375 stores (50 more than expected) and now has 1,600 stores globally.

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