This May, celebrate Mother’s Day the Danish way by taking part in a cargo bicycle race. The only rule is that your mother must be in the cargo bay.
The winner of the inaugural Pandora Tour won’t be the bicycle that crosses the finish line first, but rather the team with the best-decorated cargo bike and the best atmosphere.
“We hope many people will sign up for the race and help celebrate the women who make a difference to us,” said Helen Rosenkjær Koppel Jensen, the Nordic PR and marketing manager for Pandora.
“In fact, we can see in a new survey that 27 percent of men and 19 percent of women have never celebrated their mothers on Mother’s Day. Now is a good time to change that.”
The new YouGov survey revealed that Copenhageners were the worst in Denmark at celebrating their mothers. Almost every third Copenhagener had never celebrated Mother’s Day with their mother and only a fifth are planning to do so this year.
READ MORE: Few Danes care about Father’s Day
For a good cause
The race will take place on May 8 – which is Mother’s Day in Denmark – at 11:00 in Copenhagen. The race, which covers about 7 km of the capital’s streets, will start and end at the National Gallery of Denmark by Østre Anlæg.
It costs 75 kroner to sign up and the Danish jewellery giant Pandora will increase that amount tenfold for charity in order to provide cargo bicycles for children across the country.
All participants will receive a goodie bag and prizes will be handed out for the best decorated bikes, best team spirit, best style crossing the finish line and top moment shared with #thepandoratour.
And if you don’t have a cargo bike, fret not. You can rent one for 200 kroner and even get it all pimped out for the race.
Read more and sign up at thepandoratour.dk
