Danish jewellery giant distancing itself from mined diamonds

Going forward, Pandora will only be selling a lab-produced version of the gemstone as part of its collection

May 6, 2021

In the future, customers purchasing Pandora jewellery won’t need to be concerned about where or how the company is sourcing its diamonds.

In a bid to reduce costs and become more sustainable, the Danish giant will only use lab-produced diamonds in its products going forward.

“It’s a new collection of beautifully designed jewellery featuring lab-created diamonds,” said the CEO of Pandora, Alexander Lacik.

“They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone.”

A lab can produce a diamond in less than a month, while natural diamonds take one to three billion years to form.

UK gets first dibs
Pandora also revealed that the price of lab-made diamonds has fallen in recent years, and that it is now a viable market.

The company has set a goal to be CO2-neutral by 2025, and the shift away from natural diamonds is part of that ambition.

Currently, Pandora’s diamonds are produced with 60 percent green energy, but the company expects that to be 100 percent next year.

Plans are already afoot to launch its first lab-produced diamond collection, Pandora Brilliance, in the UK.

According to the Gemological Institute of America, diamonds can be artificially produced using two methods: High-Pressure, High-Temperature (HPHT) and Chemical Vapor Deposition (CVD).

TOP STORIES

“Talents, start using AI tools now,” says Siri and Change.org founder

In an exclusive interview with The Copenhagen Post, the founder of Siri and Change.org, and currently VP of AI Experience at Airbnb, gives young talents advice on how to deal with the job market changed by artificial intelligence.
Testing free school meals for 20,000 kids and tax deduction for homeowners in 2025 Finance Act

The government has reached an agreement on next year’s Finance Act with SF and Radikale Venstre. A test on free school meals for a limited number of children will be introduced. Homeowners will get more options for deductions for home improvements
Make your voice heard as an expat

In my last op-ed, I made the case that we, expats living in Denmark, need to step up if we want to tackle the headaches that seem baked into expat life—e.g., counterintuitive laws and endless paperwork. With almost 16% of Denmark’s population made up of internationals, we actually have the numbers to influence real change. But after publishing the last op-ed, several readers contacted me and asked: Okay, but what can we actually do?
Danish politicians will double life science exports in a few years

“Strategy for life science” is a policy agreement to support the pharmaceutical industry’s opportunities to double exports to DKK 350 billion towards 2030
Royal House unveils new portraits of King Frederik and Queen Mary

Ten months after Frederik went from crown prince to king, new civil portraits of the new royal couple have been taken.
“Without internationals, we wouldn’t have the people we need,” says Fujifilm

Fujifilm’s Hillerød facility thrives with a diverse workforce, employing over 1,800 people from more than 65 nationalities. Morten Munk, Director of Global Alliance Management, highlights how the company’s rapid growth relies on attracting international talent due to Denmark’s limited pool of scientific professionals.

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

5 Dec: A guided tour of Christiansborg

Career

“Talents, start using AI tools now,” says Siri and Change.org founder

In an exclusive interview with The Copenhagen Post, the founder of Siri and Change.org, and currently VP of AI Experience at Airbnb, gives young talents advice on how to deal with the job market changed by artificial intelligence.
“Without internationals, we wouldn’t have the people we need,” says Fujifilm

Fujifilm’s Hillerød facility thrives with a diverse workforce, employing over 1,800 people from more than 65 nationalities. Morten Munk, Director of Global Alliance Management, highlights how the company’s rapid growth relies on attracting international talent due to Denmark’s limited pool of scientific professionals.
“Now the biggest challenge is to retain internationals”, says Ferring

Mads Hougaard, senior HR director at the pharmaceutical company, explains that “it is also a challenge for society itself. I think collaboration between institutions, companies, and stakeholders could be beneficial.”

Want to advertise your job with CPH Post?

Jobs