Danish culture a tough nut to crack

Camilla Kruse, a partner and head of talent at consultancy giant Deloitte, says that firms in Denmark are on the right track … but there is plenty of room for change

From a company perspective, it is becoming increasingly apparent that international employees can require considerable investment.

According to ‘Cultural Change That Sticks’, an article published in the Harvard Business Review, implementing the cultural changes required can be costly and time-consuming for companies. 

It’s not a quick fix, but employers are beginning to comprehend that they can reap significant rewards in the long run by stepping up efforts to help their internationals acclimatise.

Among them is consultancy giant Deloitte.

Increasingly international climate 
Deloitte is delving deeper into the benefits of making its internationals feel more welcome when they arrive in Denmark.

Considering that its ratio of workers hailing from abroad shot up from basically zero a few years ago to 12-13 percent today, it’s an issue it can’t afford to take lightly.

According to Camilla Kruse, a partner and head of talent at Deloitte, the company has been on a journey in terms of stepping up focus on its expanding international workforce.

“We realised we needed to become much better at onboarding. There is something in Danish culture itself that is not necessarily open and welcoming, so we formed our international community in a more structured way to glean input from them on what it is like to arrive, live and work in Denmark,” says Kruse.

READ ALSO: Demant SVP calls for a united approach to internationals

Kruse says the networks provide insight into how Deloitte can improve in terms of organising its international ‘community’ and take steps on a transformational journey that has only just begun, but which has taken some important first steps.

From sandwiches to sophistication
Initially, these steps were simple – such as changing the cafeteria menu into English to allow non-Danish speakers to see what was for lunch – but gradually, the steps have become more sophisticated.

Now the company is exploring areas, such as holidays, religious traditions and how to better respect backgrounds and cultures as part of its annual cycle.

“And then of course there is the whole aspect of bias and how we perceive one another – we conduct courses about how to basically meet people with backgrounds other than Danish,” explains Kruse.

Another area that Deloitte has turned its attention to is language training. But not exclusively for its internationals.

The firm offers Danish classes to the foreign workers who are interested – something that has proven fruitful in bridging the inclusion gap between employer and employee.

READ ALSO: Danish companies need to take social matters seriously, IBM boss says

But interestingly, Deloitte also offers English classes to Danish staff who find it challenging to work in an increasingly internationalised environment – especially the older generations.

“In a professional context, like meetings, English works well. But as soon as you move to chats at the coffee machine, people switch to Danish. So we need to come together on the language barrier,” Kruse contends.

Paying dividends
Kruse says that Deloitte’s efforts are paying dividends as the firm’s reputation for proactively embracing inclusion and diversity continues to grow.

That is reflected in the make-up of its international workforce, which consists of people who relocate for the job as well as those who worked for other companies in Denmark before joining Deloitte.

And Deloitte is certainly not alone in realising the benefits of diversity in the workplace.

“I’m part of a diversity network group at the confederation of industry (Dansk Industri) and we can see that especially large companies, but also SMEs, are very dedicated in regards to improving the attraction and retention of international workers,” Kruse reveals.

READ ALSO: Danish culture needs to evolve, report concludes

However, Kruse admits there are ample avenues yet to explore – particularly in relation to implementing qualitative data to optimise efforts within the confines of GDPR.

Deloitte wants to shine a more insightful light on how its internationals are performing and experiencing career progression.

“There is definitely interest among people from other companies that I interact with – like how to become more data-driven in regards to attracting and retaining internationals. But I’m getting a bit stuck when trying to track the data,” laments Kruse.




  • The Lynch Interviews: Fergal O’Byrne

    The Lynch Interviews: Fergal O’Byrne

    English-Australian writer and theatre director Stuart Lynch contributes a monthly column titled “The Lynch Interviews”. In this series, he engages with prominent internationals residing in Denmark or Danish individuals with a global perspective. For April, he interviews Irish playwright and writer Fergal O’Byrne, fresh from an acclaimed season of a new English-language play in Copenhagen.

  • Why your talented internationals aren’t moving up the ladder – and what to do about it

    Why your talented internationals aren’t moving up the ladder – and what to do about it

    Many internationals find it difficult to advance in their new workplaces, and some quietly leave. It’s not because they lack talent. In Denmark, careers are shaped not only by skills but also by cultural understanding, informal networks, and social signals. However, internationals may not be familiar with this system or know how to navigate it

  • The international behind Donkey Republic: how a Turkish systems thinker reimagined urban mobility in Denmark

    The international behind Donkey Republic: how a Turkish systems thinker reimagined urban mobility in Denmark

    Erdem Ovacık, co-founder of Donkey Republic, built one of Europe’s leading bike-sharing companies from Denmark — but success as an international entrepreneur hasn’t come easy

  • Denmark hits 66.2 million overnight stays: what’s fueling the rise?

    Denmark hits 66.2 million overnight stays: what’s fueling the rise?

    In 2024, Denmark saw 1.5 million more overnight stays than in 2023, bringing the total to 66.2 million staying in hotels, holiday centers, campsites, and youth hostels. It’s clear: after COVID-19, traveling is now back on the table. But the question is: why are people choosing Denmark?

  • World Cup in Ice Hockey will face off in Herning

    World Cup in Ice Hockey will face off in Herning

    As in 2018, Denmark will co-host the Ice Hockey World Championship. And once again, Herning and Jyske Bank Boxen will be the hosts. Denmark is in Pool B and starts tonight with a match against the USA, which, given the political tensions between the two countries, may be an icy affair.

  • Diplomatic tensions between US and Denmark after spying rumors

    Diplomatic tensions between US and Denmark after spying rumors

    A Wall Street Journal article describes that the US will now begin spying in Greenland. This worries the Danish foreign minister, who wants an explanation from the US’s leading diplomat. Greenlandic politicians think that Trump’s actions increase the sense of insecurity

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.