If you meet a Dane who doubts that the growing number of internationals working in Denmark enrich Danish society, ask them to look at the Danish Superliga.
It’s a perfect example of how an entire industry can benefit from non-Danish talent.
Companies can learn a lot from football clubs when it comes to helping a diverse team perform, securing the right balance in a competitive environment and simply making internationals feel welcome.
Legendary moments
Since the league was founded in the early 1990s, numerous international players have played for Danish clubs.
Some have been internationally recognised for their skill on the field, but most importantly many of them have played key roles in evolving the league and making it more interesting to watch.
Others have even given us legendary moments that keep fans talking about for decades.
Off the pitch, the international players have helped clubs to build stronger brands, both nationally and in the local community, securing lucrative TV-contracts and attracting new sponsors.
A massive achievement
Last week, two things happened that are worth mentioning.
Firstly, following the closing of the transfer window – the deadline for clubs to sign new players – it was clear that the best clubs in Denmark looked abroad. Having signed large numbers of international players, richly international teams will play across the country, this season.
Secondly, Danish champions FC Copenhagen qualified for the UEFA Champions League for the second year in a row.
For a Danish club, it’s a massive achievement just to qualify. But doing it twice in two years is above and beyond.
A quick glance at the FC Copenhagen starting 11 against Polish champions Rakow Czestochowa in the final qualifying match reveals that the majority of the players were non-Danes.
New ideas and solutions
Those who oppose internationals joining the Danish labor market – or in this case the professional football scene – may argue that the increase of newcomers will push Danish talent to the side.
Well, Danish companies need talent. I think most people would agree that Danish football has benefited a lot from internationals.
Competition is good – in sports and elsewhere.
The Danish labour market will benefit not only from more international talent, but from the new ideas and solutions that newcomers bring to the table.
