Hordes of people will flock to bars across Denmark tomorrow for the drunken J-Day mayhem that celebrates the release of Tuborg's Christmas beer, Julebryg. However, a slight quieter celebration is taking place tonight, as the more refined beer lovers get their moment in the Christmas spotlight.
Tonight is actually the 12th edition of Beer Enthusiasts Day – known locally as ØJ Dag – with over 30 beer bars nationwide offering up this year's batch of Christmas beer from microbreweries in Denmark and abroad.
”ØJ-Day is 'J-Day for adults',” Jan K Hansen, the co-owner of the beer haven Ølbaren – where ØJ-Day was founded back in 2003 – said in a press release.
”It appeals to people who care about what is in their glass. The aim is to make people aware of the variety of Christmas beer, in terms of choice and taste.”
READ MORE: J-dag: The snow beer falls tonight
Over 30 bars involved
Hansen underlines that any beer bar or brewery that offers some interesting Christmas beer can take part in a day that doesn't focus on getting hammered and ogling skintly-clad girls in elf uniforms. It's about enjoying quality beer.
ØJ-Day, which is always on the first Thursday in November, will open up at Ølbaren in Nørrebro today at 16:00, but there are 30 other bars across the nation that have joined the tradition. They are:
Copenhagen and Capital Region:
AmagerØlhus – Kbh S
Bagsværd Vinhandel – Bagsværd
BarleyWine – Kbh. K
Bartof Cafe – Frederiksberg
Black Swan Bar – Kbh. K
BrewPub København – Kbh K
Café Blågårds Apotek – Kbh N
Café Globen – Kbh K
Cafe Langebro – Kbh S
Cafe Larsens Plaz – Kbh V
Café Viking – Kbh N
Lord Nelson – Kbh K
Søernes Ølbar – Kbh Ø
Taphouse – Kbh K
The Shamrock Inn – Kbh V
Ølbaren – Kbh N
Ørsted Ølbar – Kbh K
Åens Øl – Kbh N
Zealand:
Skänk Øl- & Vinbar – Roskilde
Gustav Wieds Øl og Vinstue – Roskilde
Funen:
Cafe Biografen – Odense
Carlsens Kvarter – Odense
Christian Firtal – Odense
Sir Club – Odense
Jutland:
Barry’s Pub – Randers
Dronning Louise – Esbjerg
Elkjærs Kaffe + Loungebar – Varde
Fairbar – Århus
Fermentoren Aarhus
Studenterhus Århus
Ølhandleren
