A Danish cat by the name of Monty, which was born without a nose bridge, is taking the internet by storm with his unique appearance, Metroxpress reports.

Several American blogs have put the spotlight on him and his owners are spending hours each day replying to fan mail. “We get loads of queries,” Michael Bjørn Nielsen of Rødovre told the newspaper.

“There’s a big American magazine that wants Monty on their front page next year.”

Monty as a brand
There is now a whole line of Monty-inspired merchandise, including pillow covers, t-shirts and mugs.

“We were contacted by an American company that makes quite exclusive high quality t-shirts. So we got an agreement in place,” revealed Nielsen.

Nielsen and his partner are giving all of the income to the cat charity Kattens Værn.

“The goal is to create a ‘brand’ so Monty can be an ambassador for charity and animal welfare,” Nielsen said.

“We want to reach the whole world with his face and put focus on not rejecting animals that aren’t completely perfect.”