Danes increasingly streaming their TV consumption

More and more Danes are streaming when watching TV, according to a new media development report (here in Danish) by national broadcaster DR.

Denmark's consumption of 'TV on demand' for 2014 increased by 38 percent compared to 2013 and streaming made up 17 percent of Denmark's total TV consumption, the report found. Meanwhile, the traditional consumption of TV fell by seven minutes on average per household.

“In particular, those who stream use less time watching traditional TV, the radio is consumed more digitally and the net has become more mobile,” the report found. “The social media are also beginning to influence our media consumption.”

“The media consumers are becoming more digital, and that goes for all age groups – from the youngest children swiping on their parents' tablets, to the elderly keeping in contact with friends and family on Facebook.”

The report found that, on average, Danes spend 2.53 hours per day watching traditionally-broadcasted TV last year, a fall of 4 percent compared to 2013 and a drop of 12 percent compared to 2012.

READ MORE: Streaming music massive in Scandinavia

DR struggling
The big winners of the shift are Netflix and YouTube, which are far ahead of the free DR streaming service DR TV.

On average, Netflix takes up 15 minutes of time per day for Danes over the age of 12, while YouTube takes up six minutes, Viaplay 2 minutes, DR 2 minutes and TV 2 Play just one minute. The figures for HBO Nordic are so low that they are registered as zero minutes.

The report also revealed that 11 percent of the adult population in Denmark aged 15-75 said that they had considered signing on to a smaller TV package at home, or completely dropping the TV signal altogether.

TOP STORIES

  • Chinese wind turbine companies sign pact to end race-to-the-bottom price war

    Chinese wind turbine companies sign pact to end race-to-the-bottom price war

    China’s 12 leading wind turbine makers have signed a pact to end a domestic price war that has seen turbines sold at below cost price in a race to corner the market and which has compromised quality and earnings in the sector.

  • Watch Novo Nordisk’s billion-kroner musical TV ad for Wegovy

    Watch Novo Nordisk’s billion-kroner musical TV ad for Wegovy

    Novo Nordisk’s TV commercial for the slimming drug Wegovy has been shown roughly 32,000 times and reached 8.8 billion US viewers since June.

  • Retention is the new attraction

    Retention is the new attraction

    Many people every year choose to move to Denmark and Denmark in turn spends a lot of money to attract and retain this international talent. Are they staying though? If they leave, do they go home or elsewhere? Looking at raw figures, we can see that Denmark is gradually becoming more international but not everyone is staying. 

  • Defence Minister: Great international interest in Danish military technology

    Defence Minister: Great international interest in Danish military technology

    Denmark’s Defence Minister Troels Lund Poulsen attended the Association of the Unites States Army’s annual expo in Washington DC from 14 to 16 October, together with some 20 Danish leading defence companies, where he says Danish drone technology attracted significant attention.

  • Doctors request opioids in smaller packs as over-prescription wakes abuse concerns

    Doctors request opioids in smaller packs as over-prescription wakes abuse concerns

    Doctors, pharmacies and politicians have voiced concern that the pharmaceutical industry’s inability to supply opioid prescriptions in smaller packets, and the resulting over-prescription of addictive morphine pills, could spur levels of opioid abuse in Denmark.

  • Housing in Copenhagen – it runs in the family

    Housing in Copenhagen – it runs in the family

    Residents of cooperative housing associations in Copenhagen and in Frederiksberg distribute vacant housing to their own family members to a large extent. More than one in six residents have either parents, siblings, adult children or other close family living in the same cooperative housing association.

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

Sign up here

Career

  • Come and join us at Citizens Days!

    Come and join us at Citizens Days!

    On Friday 27 and Saturday 28 of September, The Copenhagen Post will be at International Citizen Days in Øksnehallen on Vesterbro, Copenhagen. Admission is free and thousands of internationals are expected to attend

  • Diversifying the Nordics: How a Nigerian economist became a beacon for inclusivity in Scandinavia

    Diversifying the Nordics: How a Nigerian economist became a beacon for inclusivity in Scandinavia

    Chisom Udeze, the founder of Diversify – a global organization that works at the intersection of inclusion, democracy, freedom, climate sustainability, justice, and belonging – shares how struggling to find a community in Norway motivated her to build a Nordic-wide professional network. We also hear from Dr. Poornima Luthra, Associate Professor at CBS, about how to address bias in the workplace.

  • Lolland Municipality launches support package for accompanying spouses

    Lolland Municipality launches support package for accompanying spouses

    Lolland Municipality, home to Denmark’s largest infrastructure project – the Fehmarnbelt tunnel connection to Germany – has launched a new jobseeker support package for the accompanying partners of international employees in the area. The job-to-partner package offers free tailored sessions on finding a job and starting a personal business.

Want to advertise your job with CPH Post?

Contact us

Jobs