SAS lowers bar as profits descend

A bad year as Scandinavian Airlines is forced to downgrade expectations

After posting a first quarter loss, Scandinavian Airlines (SAS) is now under so much pressure that the board has decided to turn down the expectations a notch, Børsen reports.

Too much competition has made it impossible for the airline to reach the goal it set at the start of the year, and it has been forced to lower its worst-case forecasts.

Taking aggressive course
"Increased competition for the customers means SAS will be more aggressive," the head of SAS, Rickard Gustafson, told Børsen.

"We have improved our offer to Scandinavia's commuters, intensified marketing and therefore have more customers combined with a larger load factor."

Budget cutbacks are expected to generate positive results for the airline, including the positive effects that recent changes to employee's pensions will bring. Previous estimates expected positive results without including the pension changes, but the board now finds that prospect too ambitious.

More passengers
However, the downgrading coincides with rising revenue passenger kilometre figures, which rose by 13.7 percent in April compared to the same month last year.

SAS carried 2.4 million passengers in April – 9.2 percent more than last year.





  • Come and join us at Citizens Days!

    Come and join us at Citizens Days!

    On Friday 27 and Saturday 28 of September, The Copenhagen Post will be at International Citizen Days in Øksnehallen on Vesterbro, Copenhagen. Admission is free and thousands of internationals are expected to attend

  • Diversifying the Nordics: How a Nigerian economist became a beacon for inclusivity in Scandinavia

    Diversifying the Nordics: How a Nigerian economist became a beacon for inclusivity in Scandinavia

    Chisom Udeze, the founder of Diversify – a global organization that works at the intersection of inclusion, democracy, freedom, climate sustainability, justice, and belonging – shares how struggling to find a community in Norway motivated her to build a Nordic-wide professional network. We also hear from Dr. Poornima Luthra, Associate Professor at CBS, about how to address bias in the workplace.

  • Lolland Municipality launches support package for accompanying spouses

    Lolland Municipality launches support package for accompanying spouses

    Lolland Municipality, home to Denmark’s largest infrastructure project – the Fehmarnbelt tunnel connection to Germany – has launched a new jobseeker support package for the accompanying partners of international employees in the area. The job-to-partner package offers free tailored sessions on finding a job and starting a personal business.