Super Best and most Euro Spar shops are slated to begin closing soon. The Dagrofa Group, which runs the stores, is closing down the mid-priced locations and bringing in the Meny chain, which they say is a higher quality shopping experience.
“We do not really think that there is space in the middle of this market,” Dagrofa chief executive Per Thau told the trade magazine Dansk Handelsblad. “You have to offer low prices or a quality food experience.”
Well-known up north
Meny will open over locations in Denmark, and Thau said that they will “raise the bar for what a supermarket can and must offer its customers".
Meny is already a well-known brand in Norway, with 152 stores in operation since 1992.
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Super Best has struggled financially in recent years and the brand’s image took a hit in 2009 when it was revealed that shops were illegally repackaging mince.
For the love of food
“We are moving forward and positioning Meny as a modern supermarket offering the best in choice, quality, service and fresh produce,” said Thau. “Meny is about the love of food.”
Spar, Min Købmand, Letkøb and discount outlet Kiwi are all also owned by Dagrofa, but they will retain their current names in spite of the changeover.
