Young women are generally more addicted to social media than men, according to the new study “Young Consumers and Social Media”, by the Danish Competition and Consumer Authority.

The average time spent on social media across platforms in Denmark is 2 hours and 40 minutes daily, but there were significant variations depending on gender and age. Across these groups, girls and young women spent significantly more time on social media (between 13 and 23 percent more).

And the difference is most evident among the heaviest social media users, with 12 percent of
girls and young women spending over five hours per day on social media, compared to only 7 percent of boys and young men.

The report presents research by the Danish Competition and Consumer Authority on the relationship between young consumers between social media use and well-being among young consumers aged 8 to 25. The research is based on survey responses from 3,445 Danish children, teenagers, and young adults, and 2,381 parents.